Wednesday, June 6, 2012

Getting Superior Performance from Ordinary People

In response to a posting at LinkedIn:

The author of the subject article covers several of the key factors that are necessary in getting superior performance from ordinary people.  He begins, however, with what I believe to be a faulty premise:

As leaders, we all want a team of superstars.

Is this really true?  Don’t we want a few pluggers – the hard working types that make every organization function?  More so, do leaders spend any energy wanting something that cannot be?  Outside of the theoretical sciences, I am not sure where a team of superstars is desirable – let alone achievable.

Fortunately, he recognizes the low probability of this “want” quickly enough.  Getting superior performance from ordinary people is an inherent job of any leader in almost every organization of size.

But by definition, there are more ordinary performers in the world than there are extraordinary, and Murphy’s Law ensures that they always wind up on your team. The result: You’ve got a group of average, normal people that must take on formidable challenges.

This is quite true, but it isn’t because of Murphy’s Law – it is because, on average, any group of some size will be made up of the average: some higher, some lower. 

The author now gets to his recommendations:

Educate.

This is quite right.  However this takes significant time and commitment on the part of the leader.  It will also require the leader to stand up to pressure from those who feel that getting decisions made quicker are more important than educating the team.

I found the most effective method to educate the team was through meetings involving a broad group – a group much larger than those strictly impacted or knowledgeable about the immediate decision at hand.  For those not immediately impacted by the decision, they often found this a waste of time.  The meetings were not only about coming to a decision, but subtly about training management on methods they could use within their own decision-making process.   The meetings offered lessons about how to come to a right decision (I say “a right decision,” not “the right decision” because there is often not just one right decision).  What questions were asked?  How were other members brought into the discussion? How did others see that this decision might impact their customers, or how could they use this thinking to work differently within their department?  Over time, the value of this type of training was apparent even to some of the more hardened skeptics.

When I initially received complaints about the wasted time in these meetings, I would suggest that “you used to complain that the prior management wouldn’t listen to you, now you complain that I am soliciting your input – and that I want your input heard by the entire management team.  Which is it, because you can’t have it both ways?”

Set expectations.

For me, this is about being consistent with the objectives.  Keep the objectives simple and understandable.  This ensures the greatest number of people will be able to actively work toward achieving the objectives.

The best objectives I found were simple financial objectives.  Cash flow, debt reduction, sales or order growth.  Initially this would be met with an attitude of “you only care about the customer; you don’t care about quality, or customer relationships, or employee relationships.” 

I spent time educating management on how every action they take effects these concerns:  is profitability better or worse when quality is better?  Is cash flow improved when customer relationships are good?  Again, this takes time to meet with and discuss with enough employees such that this understanding permeates an organization.  But it will.

Empower. As you begin to see that the team is on the right path, empower the folks who have leadership potential to continually improve upon the plan and keep it on the right course.

In this case, I cannot say it better than the author has done.  His words suffice.

Stay the course.

Again, consistency.  Don’t be swayed by the latest fad, or “sky-is-falling” calamity.

I believe the author has left out what, to me, is the most important requirement – the one that is the glue that brings all the rest together: establishing an effective set of incentive plans that binds the entire team together.